PinnedDenica LaytoninUX CollectiveBuilding behavioural archetypes from academic researchInterviewing users can take considerable time and effort. While user interviews are absolutely worth doing, it’s also possible to get rich…Jun 30, 20211Jun 30, 20211
Denica LaytonGovernment Digital TransformationA case study for transforming manual paper applications into digital applications with a self serve digital portal.Apr 16, 2020Apr 16, 2020
Denica LaytonQuote digital transformationHow might we recreate the quoting experience on a complex financial product.Apr 7, 2020Apr 7, 2020
Denica LaytonDefining and prioritising user pain points with multiple data setsAn enterprise platform case study — understanding pain points and prioritising key issues for the product roadmap.Apr 7, 2020Apr 7, 2020
Denica LaytoninUX CollectiveTask flows for UX DesignersSeveral thoughts, feelings and tips for creating task flows before you even think about touching a wireframe.There is a not so small…Mar 26, 20201Mar 26, 20201
Denica LaytonHow to shine as a UXer (when the problem is too complex for your BAs)AKA: High level journey mapping for cross team collaborationMar 21, 2018Mar 21, 2018
