PinnedDenica LaytoninUX CollectiveBuilding behavioural archetypes from academic researchInterviewing users can take considerable time and effort. While user interviews are absolutely worth doing, it’s also possible to get rich…6 min read·Jun 30, 2021--1--1
Denica LaytonGovernment Digital TransformationA case study for transforming manual paper applications into digital applications with a self serve digital portal.3 min read·Apr 16, 2020----
Denica LaytonQuote digital transformationHow might we recreate the quoting experience on a complex financial product.4 min read·Apr 7, 2020----
Denica LaytonDefining and prioritising user pain points with multiple data setsAn enterprise platform case study — understanding pain points and prioritising key issues for the product roadmap.6 min read·Apr 7, 2020----
Denica LaytoninUX CollectiveTask flows for UX DesignersSeveral thoughts, feelings and tips for creating task flows before you even think about touching a wireframe.There is a not so small…4 min read·Mar 26, 2020--1--1
Denica LaytonHow to shine as a UXer (when the problem is too complex for your BAs)AKA: High level journey mapping for cross team collaboration6 min read·Mar 21, 2018----